Retiring my Brand
Glenda @ Mitchell News
Be intentional about what you choose to do. Be intentional about actually doing it.
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I’m Retiring my Brand
But not Myself

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*Hot Off The Press*
Many of you had the joy of knowing my mother personally, and many others knew of her. Her lifelong curiosity and desire to grow inspires me again and again to reach for the stars. After her diagnosis with stage 4 melanoma over 10 years ago, she faced immense health challenges, and so many of you would check in. Together we often marvelled at what we called the “walking miracle.”
I am deeply saddened to share that her remarkable journey on this earth came to an end on 30 September 2025. I take comfort, however, in knowing that she is now in the loving arms of Jesus, something she had long looked forward to.
Thank you all for your love, support, and prayers. They have meant more than words can say.
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*I’m Retiring my Brand*
This isn’t “retirement” in the traditional sense.
I’m definitely not retiring from life or from the things that bring energy, purpose and connection.
What will I still be doing?
✅ Running marathons and traversing mountains and valleys (as long as the body allows)
✅ Travelling the world, chasing adventure and soaking up diverse cultures
✅ Encouraging others to live purposefully
✅ Inspiring people to try things they once thought impossible
✅ Challenging people to align their choices with their passions
✅ Spurring individuals to turn intention into action
✅ Staying curious: asking probing questions, exploring new ideas
✅ Relishing diversity: of people, places, and perspectives
✅ Meeting new people and reconnecting with old friends across the globe
What I’m stepping away from:
❌ Agonising over every post, comment and reaction
❌ Measuring impact by engagement metrics
❌ Promoting my brand or chasing business
❌ Trying to convince people to work with me
I may be retiring my brand, but I’m not done yet.
✨ Whilst I won’t be continuing this newsletter in its current form, I’ll still be writing: about travel, adventure, running, leadership, life, and whatever sparks my interest. Keep an eye on my substack for the latest topics and articles.
📚 My book, KICKING Out THE BUCKET List, will remain available for those seeking a little motivation to live with intention and passion.
🎤 I’ll continue speaking, facilitating conversations and helping groups create clarity and direction.
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*The 7Ps – To be intentional about what you choose to do and intentional about actually doing it*

Finding your passion and making intentional choices to live by it is just as important as it always has been.
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*Quote of the Edition*
“Do not grow old, no matter how long you live. Never cease to stand like curious children before the great mystery into which we were born.”
Albert Einstein
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*Kicking Out The Bucket List*
For further information or to order the book directly (signed copies available)
It is also available from Amazon, Kobo, Barnes & Noble and other leading book retailers.
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Thanks for being part of the journey. Let’s stay connected.
Glenda
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